International Business Fundamentals, Grade 12, University/College Preparation

Curriculum Policy
Business Studies, The Ontario Curriculum, Grades 11 and 12, 2006 (Revised)

Course Description:
This course offers a comprehensive examination of the critical role international business and trade play in the global economy. Students will investigate various factors that contribute to success in international markets, including cultural, economic, and regulatory influences. They will delve into effective marketing strategies, distribution channels, and management practices tailored for global operations. This course serves as a foundation for students aiming to pursue further studies in business disciplines such as international business, marketing, and management.

Chapters and Descriptions:

• Unit One: The Intersection of Business and Trade
  This unit examines the effects of international business on Canadian individuals and enterprises, highlighting the economic interconnectedness of nations. Students will analyze trade barriers and explore Canada’s trading partners. Additionally, students will select a country to focus on for various assignments throughout the course.
• Unit Two: Navigating the Global Business Landscape
  In this unit, students will investigate the effects of globalization on Canadian enterprises. They will examine the factors that influence a nation’s capacity for engaging in international business and explore the benefits of operating within Canada. Case studies of domestic and multinational corporations will be analyzed.
• Unit Three: Understanding International Markets
  This unit delves into the cultural influences on international markets and assesses how political, economic, and geographical factors shape business operations across borders. Students will gain insights into product modifications and standardization practices common in international markets.
• Unit Four: Addressing Marketing Challenges in a Global Context:
  In this unit, students will continue exploring the cultural factors that impact international markets, alongside the political, economic, and geographical challenges faced by businesses operating internationally. They will develop a deeper understanding of how to adapt products and marketing strategies for diverse global audiences.